Cycle Pure Agarbathies (CPA), from NR Group, today held a retailers meet Amitabh Bachchan, the brand ambassador of the company in Mumbai.
“The contest to qualify for this event was held from Aug 1 to October 15. About 50,000 retailers participated and at the end 550 winners were chosen. This is for the first time, that the brand has on-boarded their brand ambassador Amitabh Bachchan to interact with their retailers,” a spokesperson of the company said.
“Through this campaign Cycle Pure Agarbathies showcased how they helped their trade partners to meet their all-time favourite hero and a legendary actor. This contest and subsequent event helpedCycle Pure Agarbathies to further cement their trade relations across the country.”